From Germany and Ireland to Spain…
Heinrich Loewe Rössberg: The German who became a Spanish luxury icon
Jonathan Anderson: The Irishman who has established Loewe as a first liner in the industry
Thanks to Heinrich Loewe Rössberg’s dreams, enthusiasm and tenacity, the Spanish firm that still keeps its name is internationally recognized for its craftsmanship and undisputed quality of its leather. In 1892 Heinrich inaugurates E. Loewe and sets up shop on Calle Princesa in Madrid. In 1905, King Alfonso XIII grants the family Enterprise the title of Provider for the Royal House and five years later, in 1910, Loewe opens its first store in Barcelona.
Since then, Heinrich’s descendants have increased its product portfolio and stretched its geographic boundaries. Fashion, bags, perfumes, they all maintain the firm’s high-quality standards and seal of elegance. But since fashion is never stagnant and always flows with the times, Loewe has also shown a sharp sense of innovate timing in response to the tastes and needs of its numerous clientele.
In 1996 upon celebrating its 150th Anniversary, Loewe was bought by the LVMH group. Until then it has counted with acknowledged creative directors such as Narciso Rodríguez, José Enrique Oña Selfa and Stuart Vevers. In October 2013, already established as a commercial empire, Jonathan Anderson was named creative director.
Irish by birth, Anderson has attended various design schools in New York and London, founded his own JW Anderson label and celebrated an interesting collaboration with the retailer Topshop, until LVMH hired him as creative director for Loewe.
His designs, like the Lazo and Puzzle collections, already are among the most wanted bags for fashion fans around the world. He has be chosen to preside the fashion jury at the 35th Edition of the International Hyères Festival, 25th to 29th April, and well known as a launching pad for young designers.